A fully integrated Advertising Agency
The launch of the new Kia Cerato was seen and heard across all media in a fully integrated above the line and digital campaign.
Auckland Transport AT HOP Launch
The flying AT HOP card has appeared all over Auckland in an integrated campaign working on multiple levels to inform and inspire Aucklanders to embrace their new prepay card for travel on roads, rail and sea .
The roll out of the AT HOP card across trains, ferries and buses is now in its final phase as it launches across Auckland's bus network.
Forestwood offers the wider range of timber stain colours than its competitors.
The inspiration for these colours is the natural environment. This TV and print campaign conveyed this in a series of executions, with a slab of colour literally extracted from a picturesque shot of the landscape.
NZ Rugby Union
The New Zealand Rugby Union logo is iconic. However a desire to move away from some negatives inherent in the word ‘union’ led the organisation to rebrand itself as New Zealand Rugby. This required the development of a new logo that conveyed the new sense of purpose in the organisation, while respecting its formidable history. The retention of the fern was mandatory, but the opportunity to develop a new emblem created a decorative signature in the word rugby.
Earthcare Toilet Tissue Packaging
The increasing value to the brand of its creative icons, the Earthcare bears, has brought them from incidental figures on the packaging to centre stage. This was a chance to refresh the way the bears were depicted, enrich their story and add even greater charm and personality to their characterisation.
Auckland Transport Park Closer
This campaign is aimed at visitors to downtown Auckland who may not be aware of – or simply forget – the huge casual parking offering at the three AT parking buildings located within the CBD. The campaign was executed in the digital space and traditional print.
Dig Me Potatoes Packaging
The creation of a new potato brand for Wilcox has given the humble spud its own voice on shelf.
Big Ben Pies - Super Rugby
Big Ben and the five Super 15 franchises got together to create the great rugby pie – and Work created the print campaign and instore campaign that had loyal rugby fans salivating.