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A fully integrated Advertising Agency

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AT-distractions
AT-distractions
AT-distractions
AT-distractions
AT-distractions

AUCKLAND TRANSPORT - DRIVER DISTRACTIONS CAMPAIGN – Oi! Mind on the road, not the phone.

Auckland Transport’s new campaign for driver distractions addresses the serious issue of mobile phone usage in cars, in a friendly but to-the-point manner.

Kia Sorento

Kia Sorento

In an effort to draw attention to the incredible design details that went into the new Kia Sorento, here we give viewers a close-up look at the various sections of the vehicle's bodywork using some specialist camera techniques.

Auckland Transport Join the Movement
Auckland Transport Join the Movement
Auckland Transport Join the Movement
Auckland Transport Join the Movement

Auckland Transport Join the Movement

Auckland Transport have launched a bold new campaign calling for Aucklanders to ‘Join The Movement’.

The eye-catching billboards, adshels, bus backs and press executions use a bright and energetic ‘revolutionary’ graphic style to advise Aucklanders of the latest improvements in public transport services.

Feel Raro

Cook Islands Tourism

The ‘Feel Raro’ brand campaign utilises billboards, press and digital banners to build awareness around what it’s like to ‘Feel Raro’. It directs consumers to a website where they can further experience the feeling.


Feel Raro

Auckland Transport Ferries Campaign

Using a mix of online video, online advertising, eDM’s, metrolites, unilites, billboards and print ads, we put together an integrated campaign designed at getting Aucklanders out and about on their own harbour over the weekend, by showcasing Auckland’s stunning hidden treasures through the eyes of a child.


Ferry Trips

Ferry Trips
Healtheries Mens Multi

Healtheries Mens Multi

Using Dan Carter as our spokesman for Healtheries Men’s Multi, this television campaign delivers awareness and credibility, and is enhanced with outdoor support around key points of purchase.


Healtheries Mens Multi

Auckland Transport Patronage Campaign

With wide public appeal, Jerome presented us with a big opportunity around which to build a campaign encouraging a broad audience to ‘give Public Transport a go’.


Jerome Kaino on bus side

Auckland Transport Patronage Campaign
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Kia Sportage

How do you shoot a new Sportage TV commercial all about the joys of escaping for a sneaky swim in the ocean ... at the onset of winter?

With tenacity, some bravery on the side of our swimmer, and a little trickery!

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Auckland Transport Electric Trains Launch

The use of television and online video were crucial to the impact and success of this campaign. Showcasing Auckland’s new electric trains in motion was clearly the most effective way of getting across how good these trains really are.

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Wattyl Forestwood

Forestwood offers a wider range of timber stain colours than its competitors.

The inspiration for these colours is the natural environment. This TV and print campaign conveyed this in a series of executions, with a slab of colour literally extracted from a picturesque shot of the landscape.

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Valspar

Encompassing leading paint brands – Wattyl, Taubmans and Granosite – the Valspar brand represents a width of expertise in the New Zealand paint market.

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Earthcare Toilet Tissue Packaging

The increasing value to the brand of its creative icons, the Earthcare bears, has brought them from incidental figures on the packaging to centre stage. This was a chance to refresh the way the bears were depicted, enrich their story and add even greater charm and personality to their characterisation.

Earthcare Tissue Packaging

The desire to link the Earthcare toilet and facial tissue packaging paved the way for this new range of Earthcare tissue boxes. Emphasis on nature and the environment led to this unique New Zealand look and feel.

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Deed of the Day

Many families do great deeds every day to help the environment. This campaign encouraged kids to obtain recognition for their family’s good eco deeds, reinforcing these great habits for the future. This campaign followed through to schools.

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Quilton

A combination of the Quilton purple and fresh new designs has brought the toilet and facial tissue packaging ranges together, modernising the brand and creating a look and feel designed to fit in with the latest home trends.

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Summerset

Summerset retirement villages love the full, rich lives their residents have lived. So much so, one of these lives is the subject of the new brand TVC that first aired on 8 June.

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Wilcox

The creation of a new potato brand for Wilcox has given the humble spud its own voice on shelf.

Taking us on the journey from field to fork, these videos tell the story about the origins and varieties of Wilcox potatoes.
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Bayleys

The task was to reposition Bayleys from their corporate image, to being more accessible, approachable and empathetic to the vendor.

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Auckland Transport Distractions

Simple everyday tasks undertaken in the car while driving can be deadly! In 2013 a combination of adshels, interactive cinema ads, an online video and game were used to launch this concept to a young target. In 2014 the campaign was evolved into 2 Seconds to Kill.

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Healtheries Tea Talks

New flavours are brought to life with the new “Tea that Talks” campaign featuring the quirky tea bag sayings that bring a smile to people’s faces.

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KiwiRail – Rail Safety Week

The core message for Rail Safety Week 2014 was ‘Stay Alert at Level Crossings’. The campaign brief was for a strong, emotive, visual concept coming from the driver’s point of view.

NZ Rugby Union

The New Zealand Rugby Union logo is iconic. However a desire to move away from some negatives inherent in the word ‘union’ led the organisation to rebrand itself as New Zealand Rugby. This required the development of a new logo that conveyed the new sense of purpose in the organisation, while respecting its formidable history. The retention of the fern was mandatory, but the opportunity to develop a new emblem created a decorative signature in the word rugby.

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