Dimetapp

Dimetapp - Relief is just a ‘Tap-tap’ away

Navigating the competitive cold, flu, and allergy category required a standout creative approach for Dimetapp in Australia and New Zealand. Our challenge was to ensure the brand cut through the clutter across all media channels while driving instant recall at the moment of need. Our solution? The TAP-TAP mnemonic—a playful, memorable cue reinforced by a friendly, fuzzy purple helping hand. This visual and audio device became the heart of the campaign, appearing just when relief was needed, making Dimetapp unmistakable in the minds of consumers.

From TV to in-store and online, the campaign seamlessly delivered the right product at the right
moment—because with Dimetapp, relief is always just a TAP-TAP away